Enterprise Speaker Series: “The Global B2B Springboard: From Local Startup to Global Exporter: Leveraging Mega-Expos for Rapid Market Entry”

On 11th June 2026, Enterprise@APU hosted a session focusing on how businesses can expand into international markets through mega-expos and global trade platforms. The event introduced students to the value of trade exhibitions, cross-border business networking, and strategic partnerships, while demonstrating how startups can accelerate market entry and identify export opportunities in an increasingly connected global economy.
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The invited speaker was Mr Dailan Muhammad Ravi, General Manager of My Events International. With more than 20 years of experience in global event management, international trade facilitation, and entrepreneurial development, he has successfully led numerous high-profile exhibitions and business events. His extensive background in connecting local enterprises with overseas markets provided participants with valuable perspectives on international business expansion and commercial collaboration.

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During the session, Mr Dailan shared practical examples of how trade expos can shorten the journey towards internationalisation. Drawing from his experience managing major exhibitions such as MAHA, MIACES, The Africa Expo, and Social Media Week, he demonstrated how businesses can engage directly with international buyers, negotiate partnerships, and build lasting commercial relationships. He also encouraged students to think beyond local markets, strengthen their networking skills, and seize opportunities within the global business landscape. These real-world examples enabled participants to better understand the role of international exhibitions in supporting sustainable business growth.

To conclude the event, participants developed a deeper appreciation of how global trade expos serve as powerful platforms for business growth, international networking, and export development. Mr Dailan Muhammad Ravi’s industry expertise and extensive experience inspired students to explore entrepreneurship with a broader global perspective and greater confidence.