Bite-Sized Workshop: Scaling with Strategic Digital Marketing and AI from Local to Global

On 19th June 2025, Enterprise@APU successfully hosted its Bite-Sized Workshop series, featuring the session “Scaling with Strategic Digital Marketing and AI from Local to Global.” This engaging session was tailored for APU students, offering practical strategies on how businesses can grow from local markets to international success through digital marketing and AI tools.

The workshop was led by Mr. Fabian Hoong, Director of Synergy Via Online (SVO) and recipient of the 2019 Global Outstanding Youth award. Drawing from his extensive experience in digital commerce and marketing, Mr. Fabian shared how his company expanded its business to over 70 countries. Throughout the session, he presented real-world case studies, illustrating how strategic social media use and AI-powered marketing can fuel global business growth.

Participants gained valuable insights into how social media can be leveraged to build a strong global presence, as well as how AI analytics can be used to effectively target and connect with international audiences. Mr. Fabian also shared inspiring success stories from his own journey and other thriving businesses, providing students with relatable examples of successful global market expansion. The session also offered practical tips and best practices for using digital marketing tools to confidently scale their future ventures on an international level.

Mr. Fabian’s session stood out for its inspiring and practical approach, giving participants a clear roadmap to grow their future ventures beyond borders. Students walked away not only inspired but also equipped with actionable tips to take their business ideas to the global stage.

Enterprise@APU remains committed to delivering impactful workshops that bridge academic learning with hands-on, real-world skills, empowering students to thrive in today’s digital economy.