ASBX Business Challenge
for Lazada
Fourteen students from the Asia Pacific University of Technology and Innovation (APU) were announced as the winners of Lazada Malaysia x APU ASBX Business Challenge that took place on 22 June 2023. The programme was designed to provide a dynamic platform to foster greater entrepreneurial spirit and business-oriented analytical thinking among the students while opening the door for them to gain a greater understanding of the eCommerce industry from an online selling perspective. Lazada Malaysia x ASBX Business Challenge is one initiative under the Enterprise@APU programme called ASBX (APU SandBox). It kicked off with the first workshop in April 2023, conducted via a hybrid mode of online and face-to-face interactions over two months, leading up to the Business Challenge finale by the end of June 2023.
During the workshop and leading up to the Business Challenge finale, the students were coached to solve real-life industry challenges and address problem statements within the scope of eCommerce entrepreneurship, omnichannel ecosystem and marketing by their mentors at APU – Prof. Dr. Vinesh Thiruchelvam, Chief Enterprise and Innovation Officer; Dr. Beh Ching Yew, Head of Entrepreneurship and Innovation; Professor Dr. Angelina Yee, Director of Research and Enterprise; Dr. Stephen Poon, Chair & Head of Integrated Sustainability and Urban Creativity; Jasminder Kaur, Senior Lecturer and Certified Trainer, School of Business, alongside Iv Ho, ; Lim Yong Keat, Head of Seller Tools and Management, Lazada Malaysia; and Ashleigh Ng, Head of Seller Brand Marketing, Seller Engagement, Lazada Malaysia
Winner: Bargain
Runner up: Underrated
Second Runner up: The Hustlers
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