Bite-Sized Workshop: Uncovering the ‘Moment of Truth’ in Marketing

Led by Mr. Jan Wong, Founder & CEO of OpenMinds Group and Forbes 30 Under 30 Asia 2017 honoree, this session explored how startups can identify key customer decision points and build trust. Drawing from his entrepreneurial experience and regional mentoring, Mr. Wong shared practical frameworks and examples.

Held on March 16th, the workshop provided tips on improving searchability, curating answers, and humanising brands. Participants gained insights to reduce friction and turn customer interest into action. READ MORE