Bite-Sized Workshop: Small Action, Big Result – SEO Strategy for Your Business

On 27th March 2025, Enterprise@APU successfully hosted the Bite-Sized Workshop series titled “Small Action, Big Result – SEO Strategy for Your Business.” This insightful session focused on equipping participants with essential PPC (Pay-Per-Click) and SEO (Search Engine Optimization) skills to enhance their business websites.

The workshop was led by Mr. Eddie Chong, who tailored the session specifically for beginner-level website learners. With clear and simple explanations, he demonstrated how AI tools can be integrated into digital marketing, whereby the session was made simple and practical for newcomers. The workshop has helped participants learn the basics of building effective websites using the right strategies. Participants gained practical skills that can improve their website’s visibility and support business growth, demonstrating that even small steps can lead to big results.

Mr. Eddie Chong is an experienced web developer  through his early venture days with Codify Enterprise. He started his journey with gig projects and gained valuable hands-on experience, which later led him into his startup, Pixalink. He is an expert in website development, and his deep knowledge at Codify allowed him to share effective and innovative ideas with the participants.

Mr. Eddie’s sharing stood out with his engaging and interactive style, making the workshop both enjoyable and informative. He delivered clear and concise methods for search engine optimization and providing insightful explanations at each stage. Mr. Eddie also covered important topics like Search Intent and Google’s AI-powered search algorithm, helping participants understand how these concepts work and benefit their websites.

Participants completed the workshop with hands-on experience in practical website development and web resource sourcing. They left with a curated list of essential website building tools to enhance and optimize their own websites.